Privacy policy

We take your privacy very seriously, and therefore, you can read all about it on this page.

By using noatfish.dk, you agree that North Atlantic Fish processes your personal data and cookies in accordance with the data and cookie policy below. Cookies are used to make noatfish.dk function. We use cookies, for example, to enable the shopping cart, logging in, and improving our website.

Click here to go to the cookie policy

Brief on Privacy and Personal Data Policy

This privacy and personal data policy is summarized to better inform you as a customer about the personal data North Atlantic Fish processes and how we handle it. Personal data refers to any data that can identify an individual.

North Atlantic Fish respects any request for confidentiality of personal information submitted online and is mindful of the need for appropriate protection and proper handling of all personal information received.

If the below personal data policy cannot be accepted, North Atlantic Fish reserves the right to refuse orders and other inquiries, as a lack of acceptance may prevent North Atlantic Fish from fulfilling its obligations under applicable legislation.

Personal Data

Personal data covers all information that can be used to identify individuals, including but not limited to first name, last name, age, gender, position, private address or other physical addresses, email address, or other contact information, whether related to a private residence or workplace.

Personal data also includes behavioral data, purchase history, financial information, etc., which are used to maintain customer and supplier relationships between customers and North Atlantic Fish.

What Personal Data Do We Collect and Process?

You can access noatfish.dk without providing us with your personal data. When accessing the website, an ID is assigned to your session. This cannot identify you as an individual.

North Atlantic Fish needs a range of personal data to do business with you and your company, maintain customer service relationships, and market products and services. Some data is also collected and processed in accordance with legal requirements under anti-money laundering and accounting laws.

The following information may be collected and processed when you visit noatfish.dk:
Email address, first and last name, address, phone number, age, gender, technical details (including IP addresses), behavior (including visited URLs, event triggers, actions like clicks, open rates, logins, time spent on each page, etc.), geographic data, and data necessary to complete a transaction.

North Atlantic Fish collects and processes information about you when you:

  • Create an account

  • Make a purchase

  • Send inquiries, complaints, or interact with North Atlantic Fish in any other way

  • Sign up for and/or interact with online marketing materials (including but not limited to newsletters, SMS and notifications, ads on third-party websites, or similar)

  • Provide personal data in any other way to North Atlantic Fish

North Atlantic Fish only collects the personal data necessary to provide a service or product, market services and products, or process inquiries. North Atlantic Fish does not collect and/or buy personally identifiable information from third parties. North Atlantic Fish uses recognized payment processors to handle online card transactions and does not store payment card information. Please note that when invoicing, billing and bank details are stored according to applicable laws, including anti-money laundering and accounting laws.

How Do We Use Your Information?

We may use the collected information in the following ways:

  • To personalize your experience on email and website through personal recommendations based on purchase history

  • To improve noatfish.dk and marketing from North Atlantic Fish

  • To better service you when contacting customer service

  • To manage competitions, customer surveys, etc.

  • To quickly process your orders

  • To gather product and Trustpilot reviews

  • To follow up on inquiries

  • For general marketing

How Do We Protect Your Information?

Our website is regularly scanned for security vulnerabilities and weaknesses to quickly exclude potential data leaks and make our website as secure as possible. We also regularly scan for malware.

Your personal information is stored on secured networks and can only be accessed by a limited number of employees with rights to this type of information. These employees are also bound by our privacy policy, which ensures your rights and compliance with applicable legislation in this area.

In addition to the above, any sensitive and payment information is processed on encrypted servers that cannot be accessed externally. Credit card information is processed by payment processors and cannot be accessed by either North Atlantic Fish or employees of payment processors. These transactions are not stored on internal servers and are never processed by North Atlantic Fish.

Who Do We Share Personal Data With?

Personal data provided on noatfish.dk or via phone contact will only be shared with:

  • Internal departments/staff

  • Trusted third parties necessary to fulfill agreements regarding delivery, payment, and servicing, including collections and legal instances

  • Business partners for the purpose of maintaining your account and/or marketing.

To provide the best possible experience on North Atlantic Fish’s websites, we track how users interact with the pages. This data is used only in anonymized form, e.g., to see which pages and content users interact with.

North Atlantic Fish may use Google Analytics to collect visitor statistics and share IP addresses with Google Analytics. The privacy terms for Google Analytics are accepted upon visiting noatfish.dk and can be found here: www.google.com/privacy

A data processing agreement is in place between North Atlantic Fish and all business partners and suppliers to ensure users’ and customers’ interests at all times. These agreements can be made available upon request.

Where Are Your Personal Data Stored?

Your information is stored on servers in the EU. Some personal data is managed by a third party (data processor) that stores and processes personal data on North Atlantic Fish’s behalf in accordance with this data policy and applicable data protection legislation.

If at any time you wish to unsubscribe from newsletters, you can follow the instructions at the bottom of each email. However, if you have trouble unsubscribing, you can contact our customer service using the contact details below.

By unsubscribing from marketing communications from North Atlantic Fish, all consents you have given us will be deleted. These cannot be restored, and if you ever want insight into what we previously sent you, previous offers, or similar, please note that these cannot be restored.

How Long Do We Retain Your Personal Data?

For an active customer relationship, your data will be retained for as long as necessary for us to service you. If the customer relationship is terminated, your data will be retained for up to two years, depending on the nature of the data.

You can always request access or deletion of your data. Due to other legislation (such as accounting and anti-money laundering laws), all transactional data, including contact and company information, will be retained for five years.

Data Breach

We take security breaches and data leaks very seriously. If a data breach is suspected from North Atlantic Fish’s internal servers or external partners, a series of measures will be taken to ensure our customers and users are best protected.

This includes identifying the potential damage, notifying potentially affected customers and users, notifying the Danish Data Protection Agency, and taking actions to contain the scope of the damage.

If we suspect a data breach from North Atlantic Fish or its external partners, all involved, including the user, will be informed within 72 hours. If you suspect that your data has been leaked from North Atlantic Fish, please contact us at any time.

Access to Information

You can always change your account details and interests, including whether you would like us to contact you regarding offers for products or services or unsubscribe from newsletters.

You can find out what information we have registered about you. If you would like to receive a copy of this information, please contact us.

If you want all data deleted, please contact us.

Note! Once all data is deleted, it cannot be restored. Data required to be retained under legislation cannot be deleted upon request.

Revision

We continually revise our data processing procedures. This policy is updated annually.

Contact, Change, and Update of Privacy Policy

North Atlantic Fish is committed to continuously meeting the legal requirements for protecting privacy.

If you have any questions or comments regarding our data policy or how we use your personal data, please contact our customer service.

If at any time you wish to unsubscribe from our newsletters, you can follow the instructions at the bottom of each email. However, if you have trouble unsubscribing, you can contact our customer service using the contact details below.

By unsubscribing from marketing communications from North Atlantic Fish, all consents you have given us will be deleted. These cannot be restored, and if you ever want insight into what we previously sent you, previous offers, or similar, please note that these cannot be restored.